If you're appointing a non-executive marketing voice or building an advisory bench for an organisation that needs senior marketing leadership close to the operating model, this page is the conversation opener.
Agency ecosystems, MarTech rollouts, digital presence management, creative operations, campaign management.
AI-first marketing, governance, people, process and technology transformation.
Trust architecture, accountability mapping, human oversight, and reading AI regulation for what it changes in a marketing function.
Multi-market organisations where strategy and operations have drifted apart, vendor relationships have accumulated, and accountability for AI work is unclear.
Where the question has moved from "should we use AI?" to "how do we govern it, scale it, and avoid the operating-model trap that quietly eats most adoption programmes?"
Multi-market environments where inherited vendors and stacks have outgrown their structure, and restructuring vendors and tools would reduce costs and tighten brand consistency together.
Where the board needs an embedded marketing voice that can translate marketing risk and opportunity into operating-model language.
Open to Non-Executive Director, Board roles, and advisory seats. A current focus area, supported by EWOB membership, an Ambassador role with the Global Council for Responsible AI, and board-readiness work in progress.
For founders, leadership teams, or PE / VC portfolios needing a second opinion on a specific marketing-operating-model question.
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