About — Meltem Günyüzlü

Path

2022 — Present

Global marketing operations, British Council

Marketing Operations Director, Europe and Americas Hub: 14 person team.

Led AI adoption, transformation, enablement and governance strategies for marketing function. Head up the centralised campaign and MarTech operation across 60+ markets, 55 websites, 39 languages, 157 social channels, 68 ad accounts. Pioneered AI-enabled localisation system across 42 languages, with a 95% quality score and 14% cost saving, and AI-powered creative operations that cut production cost by 70% and time by 50%.

2011 — 2022

Country and regional leadership, British Council

Regional Marketing Lead, Wider Europe: 18 markets.

English Online launch (engagement up 150%, sales nearly doubled), and Study UK Virtual Fair (time-on-site doubled, bounce rate down 30 points, engagement up 12% year-on-year).

Marketing Director, Turkey: a five-person team.

IELTS positioned as market leader, paid marketing driving 20% of total sales, and brand awareness up 9%.

2004 — 2011

Agency leadership

Group Brand Director at McCann Erickson and Lowe Worldwide. Brand work for Nestlé, Unilever, Ülker, MasterCard, and Coca-Cola. Strategic planning before that, with Algida, Beko, L'Oréal, Coca-Cola, MotoGP, and the Turkish Basketball League. Cross-sector exposure across FMCG, financial services, telco, and sports marketing.

Expertise & tools

Expertise

AI adoption and governance, digital transformation, partner ecosystems, go-to-market, MarTech adoption, global campaign orchestration, creative operations, stakeholder engagement.

AI and automation

Claude, Creatopy, HeyGen, ElevenLabs, HubSpot.

Content

Canva, Lionbridge Language Cloud.

Governance and ops

SiteImprove, Monday.

Analytics and visualisation

Google Analytics (GA4), Looker Studio, Power BI, SEMrush.

Campaign and social

Hootsuite, Meta Business Suite, Google Ads.

Education

Middle East Technical University (METU), Ankara. Bachelor's, Business Administration. 1997 to 2001.

Oxford Artificial Intelligence Programme. Saïd Business School, University of Oxford. 2026.

Certifications

Generative AI Leader (Google, 2026). Chartered Marketer, FCIM, Chartered Institute of Marketing (2026). CIM AI in Marketing Programme (2026). Digital Marketing Leadership (Google / Avado).

Memberships

Fellow of the Chartered Institute of Marketing (FCIM). European Women on Boards (EWOB). Women in AI (WAI). Yapay Zeka ve Teknoloji Derneği (Artificial Intelligence and Technology Association, YZTD).

Recognition

British Council customer story on TheBrief.ai (December 2022). Direct attributed quote on AI-powered creative automation outcomes: 1,000+ assets shipped across 7 languages, 70% reduction in design cost. Read the case study.

Harvard Kennedy School case study (Case #1911.0, 2010). Akbank: A Crisis Is a Terrible Thing to Waste (A). Documents the bank's strategic adaptation during the New Horizons Restructuring Programme, on which Meltem worked as management consultant. Read the case.

Translator. Turkish edition of Return on Customer (Peppers and Rogers, 2005), published as Kazandıran Müşteri by Rota Yayınları, 2008.

Languages

Turkish (native), English (full professional), German (limited working), Romanian (elementary).

Off-hours

Two boys at home. A passion for wellness. And a habit of taking good care of the world.

Global marketing executive, advisor and educator in the AI era.