I help marketing work smarter throughstrategic governance models and
responsible AI transformation.
Senior marketing leadership
through responsible AI transformation.
Available for Non-Executive Director, Board roles, and advisory seats.
What I bring to board work →Marketing AI, without the hype.
Notes on AI transformation, governance, and what's actually working.
How to help your marketing team thrive with AI
Hours saved will never tell you what your team could become. Three marketing jobs that were out of reach before AI, and a four-step plan to act on them.
Read the issue →The 250-year pattern your AI strategy ignores
95% of enterprise AI pilots deliver no measurable return. Every general purpose technology of the last 250 years followed the same curve: the value arrived once businesses rebuilt around it.
Read the issue →Why your AI content needs a label
On 2 August 2026, disclosing AI-generated content becomes law under the EU AI Act’s Article 50, with fines up to 15M EUR or 3% of turnover. What changes, and four moves to make before August.
Read the issue →“AI-First CMO” series.
Training series for marketing leaders who want to make AI work inside the operating model. Built from 25+ years of running global marketing at scale.
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Engagement, NED, advisory.
Speaking.
Keynotes, panels, lectures, guest podcasts.
Course.
Questions about “AI-First CMO” series.
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