Meltem Günyüzlü Ateş, responsible AI transformation and marketing leader
AI-first senior leadership
for growth and impact.
Available for advisory and fractional CMO engagements.
What I bring →Lead AI responsibly.
Notes on AI transformation, governance, and what's actually working.
What AI fluency means for leaders making AI decisions
Five questions to put to any AI project before it gets a budget: the business problem, the decisions it affects, trust, accountability, and how you will know it works.
Read the issue →How to get away with hallucination
A generative model ranks which word probably comes next, so invention is built into the design. The four controls that change what it produces, and three steps to put a name against every AI-assisted output.
Read the issue →When being human is still enough
Six large language models averaged 81% on emotional intelligence tests. The human score is 56%. People still choose human empathy, which changes where marketing leaders keep their people.
Read the issue →AI Programmes for Leaders and Teams.
Getting a team ready for AI is a leadership skill. The programmes cover AI for leaders, AI in marketing and responsible AI governance.
See training programmesServices.
Advisory, fractional CMO engagements.
Speaking.
Keynotes, panels, lectures, guest podcasts.
Training.
Questions about AI training programmes.